Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.
Authentic beauty is natural and simple.
Authentic Beauty Concept offers a full suite of purpose-built hair care lines to cater to your guest’s unique needs. Hydrate is for dry hair, Glow is for colored hair, Amplify is for fine hair and Replenish is for damaged hair. Each collection contains complementary products designed to work together to nourish specific hair types.