Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses.
Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
The pioneers of "free-from" in luxury haircare with skincare inspired science and the cleanest formulas to date. Our sophisticated regimens are salon proven and stylist approved.
Alterna is on a mission to elevate everyday self-care moments into a transformative experience that transcends haircare.
Today, we increasingly prefer to wash our hair less often, relying on substitutes such as dry shampoos. As a result, there’s a renewed need for scalp moisturizers and cleansers that reduce dryness and remove buildup.
Introducing our Renewing Scalp Care collection.
Nourish and restore hair’s natural fullness with Alterna Caviar Multiplying Volume Collection.
- Volume Shampoo & Conditioner: A volumizing shampoo and conditioner that boosts hair’s fullness and volume, while adding lightweight moisture.
- Volume Styling Mist: A multi-tasking styling mist that leaves hair feeling nourished and health looking, while delivering more fullness and volume.
- Volume Styling Mousse: An easy to use, lightweight styling mousse that adds volume and light texture to hair, to create beautifully voluminous styles.
A commitment to alternative beauty has been at the heart of the Alterna story since we debuted in 1997. That commitment continues to inform and inspire every product we make.
We began our journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients. From the beginning, we developed products that were formulated without parabens, SLS/SLES* sulfates and other harsh chemicals.
Alterna will always be committed to making our products better with each new generation and to empowering both stylists and consumers to elevate ordinary moments into self-care experiences that instantly transform hair and senses.e committed to making our products better with each new generation and to empowering both stylists and consumers to elevate ordinary moments into self-care experiences that instantly transform hair and senses.
A commitment to alternative beauty has been at the heart of the Alterna story since we debuted in 1997. That commitment continues to inform and inspire every product we make. We began our journey by creating innovative, luxurious haircare and styling products inspired by skincare science and formulated with pure and effective ingredients. From the beginning, we developed products that were formulated without parabens, SLS/SLES* sulfates and other harsh chemicals.
Alterna will always be committed to making our products better with each new generation and to empowering both stylists and consumers to elevate ordinary moments into self-care experiences that instantly transform hair and senses.
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